DepartmentBUSML
Course3250
TitlePrinciples of Marketing
DescriptionPresents the concepts, framework and tools of market-based management to deliver superior customer satisfaction, value and profitability. The focus of the course is on identifying, creating, delivering and measuring value creation. Prereq: Econ 2001.01 (200), or equiv. Not open to students with credit for 3150 (650) or 450. This course is available for EM credit.
Credits3