DepartmentBUSML
Course751
TitleManagerial Marketing
DescriptionMarketing policies and strategy; organization, demand analysis, product planning, pricing, physical distribution, and promotion from a managerial viewpoint. Su, Au, Wi, Sp Qtrs. 2 2-hr cl. Prereq: 650 or equiv; and Bus-Mgt 330 and 331 and Bus Adm 499.
Credits4