DepartmentBUSML
Course650
TitleMarketing
DescriptionCritical survey of field of marketing; structure, functions, policies, costs, and problems analyzed from consumer and other viewpoints; emphasis on principles, trends, and quantitative expression. Su, Au, Wi, Sp Qtrs. 2 2-hr cl. 650H (honors) may be available to students enrolled in an honors program or by permission of department or instructor. Prereq: Econ 200 or equiv. H650: Open only to students in the Honors Business Administration Cohort Program.
Credits4