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Publicity Checklist

OSU-Mansfield Marketing & Publicity Committee
(Updated April 2006)

Time

Activity

Contact

Very early - the earlier the better!

• Choose a date. Conflicts may be unavoidable, but it is important to reserve an appropriate facility.

Campus Event Calendar
Ann Ireland – PR & Development
ireland.27@osu.edu
755-4215

After date is chosen

• Meet with R. Smith to discuss the most effective kinds of publicity. *†*

Rodger Smith – PR & Development
smith.61@osu.edu
755-4215

Two months before event

• Review publicity plan; provide information about the event.

Rodger Smith – PR & Development
smith.61@osu.edu
755-4215

Two weeks before event

Send notice to Interspeak. Ann Ireland – PR & Development
ireland.27@osu.edu
755-4215
Send e-mail notice requesting message be relayed to students and other interested parties. The message should be ready to copy and paste. faculty@mansfield.ohio-state.edu
all@mansfield.ohio-state.edu
Request that notice be posted on campus marquee; provide suggested language. Tammy Smith – Student Activities
smith.173@osu.edu
755-4312
Post notices at Molyet Village Apartments. Michael Schopieray
schopieray.1@osu.edu
747-4247
Post notices on bulletin boards; approval required. Ovalwood Receptionist
755-4011
Request placement of temporary signs on campus; requires Physical Plant work order.
Cindi Thompson – Physical Plant
thompson.39@osu.edu
755-4216

One week before event

Send second e-mail notice, requesting that faculty share with students or announce in class. faculty@mansfield.ohio-state.edu
all@mansfield.ohio-state.edu
Check that notice is/will be posted on campus marquee. Tammy Smith – Student Activities
smith.173@osu.edu
755-4312
Check to ensure placement of temporary signs is on work schedule. Cindi Thompson – Physical Plant
thompson.39@osu.edu
755-4216

Day of event

• Send final e-mail notice, requesting that faculty share with students or announce in class.

faculty@mansfield.ohio-state.edu
all@mansfield.ohio-state.edu

Immediately after event

• Review effectiveness of publicity and media coverage with R. Smith; suggest changes to other relevant offices.

Rodger Smith – PR & Development
smith.61@osu.edu
755-4215

*†* Publicity possibilities include press release (newspapers & radio - free), Public Service Announcement (radio - free), newspaper display ad (purchased), radio spot (purchased), flier (on-campus or off-campus - free), poster (on-campus or off-campus - purchased), Interspeak ad (free), OSU Today (university-wide e-mail - free).