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Communication 2367

Persuasive Communication

Paula Cohen

Credit hours: 3
GEC categories: Writing second course
Prerequisites: English composition

Text Books:

Title Author(s) Publisher ISBN
Persuasion, Social Influence, and Compliance Gaining (4th ed.) Robert H. Gass, John S. Seiter Allyn & Bacon 978-0-205-69818-9

Example Syllabus:

Course Objectives: Students in this course can expect to achieve the following objectives: 1. Understand basic theory and principles of persuasive communication. 2. Apply library and Internet research skills. 3. Retrieve and effectively use written information from independent research 4. Analyze an audience and adapt message strategies accordingly. 5. Apply and improve basic skills in expository writing. 6. Demonstrate critical thinking through written and oral expression 7. Apply theory and principles of persuasion in written and oral discourse.

Course Content: An exploration of persuasion as a form of discourse.

Method of Presentation: Readings, lecture, discussion.

Method of Evaluation: Two examinations. Two major papers. Two persuasive speeches.


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