Communication 2367
Persuasive Communication
Credit hours: 3
GEC categories: Writing second course
Prerequisites: English composition
Text Books:
| Title | Author(s) | Publisher | ISBN |
| Persuasion & Influence in American Life | Woodward and Denton | Waveland Press |
Course Objectives: Students in this course can expect to achieve the following objectives: 1. Understand basic theory and principles of persuasive communication. 2. Apply library and Internet research skills. 3. Retrieve and effectively use written information from independent research 4. Analyze an audience and adapt message strategies accordingly. 5. Apply and improve basic skills in expository writing. 6. Demonstrate critical thinking through written and oral expression 7. Apply theory and principles of persuasion in written and oral discourse.
Course Content: An exploration of persuasion as a form of discourse.
Method of Presentation: Readings, lecture, discussion.
Method of Evaluation: Two examinations. Two major papers. One persuasive speech. Several short homework assignments.