Credit hours: 3
GEC categories: Social Science
|Mass Communication: Living in a Media World||Ralph Hansen||CQ Press|
Course Objectives: Upon completion of this course, students should have an understanding of the following: •The nature of, and differences among oral culture, print culture, and electronic culture •The evolution in human society of communication in its oral to print to electronic stages •Development of spoken and written languages from ancient times •The evolving nature of the relationship between communication processes and political and social institutions •Modes/forms of communication such as books, telegraph, telephone, newspapers, magazines, photography, motion picture, radio, television, cable, satellite, and Internet •The principles underpinning the role of mass communication in a democratic society •Evolution of communication technology As a social science course, expected outcomes are: •Students understand the theories and methods of scientific inquiry as they are applied to the studies of individuals, groups, organizations, and societies. •Students comprehend human differences and similarities in various psychological, social, cultural, economic, geographic, and political contexts. •Students develop abilities to comprehend and assess individual and social values, and recognize their importance in social problem solving and policy making.
Course Content: We look at the major developments in the growth of language and writing, the development of the major forms of mass communication, and an examination of how the mass media operate in today's society.
Method of Presentation: Readings, lecture, discussion.
Method of Evaluation: Three exams, several small homework assignments, one case study.